Monday, June 21, 2010

Bayer Advantage "Here Kitty"

Advantage Flea control had been using it inaugural spots for 3 years which were singing animals. Our clients were prepared to squeeze another year out of them until they learned that their closest competitor was about to release a direct assault they decided at the 23rd hour that they needed something afterall we had no time to create singing spots based on the complexity and expense so we opted to keep the performance aspect of the brand personality of the original spots only simplify them by creating dialog between owner and pet. The result? Conversations with pets. Admit it. You talk to your pet too, don't you.

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