Monday, May 9, 2016

PRINT LINK

If you were wanting to step back into yesteryear and enjoy the lost art of magazine ads, you'll want to click this link. It will wisk you away down the wormhole to some good ole' timey advertising the way gramps used to do it, well maybe not quite like gramps.

http://rtbrain-portfolio.blogspot.com/http://rtbrain-portfolio.blogspot.com/


If you were looking for some TV then you have come to the right place.

OSF Rockford "Seamless"

OSF Healthcare needed a spot to show that OSF, the new parent Company of Rockford Illinois was going to still be an integral part of the Rockford and outlying community as the previous hospital always had been. Originally the spot was more community oriented and less hospital oriented but, the hospital powers that be, insisted that their newest machine that goes "PING" was featured along with several key doctors.

Ironing Board Sam and Faultless

What do you get when you cross a can of Faultless Spray Starch with a Old Blues singer? You get a 12% increase in your products awareness of course. And in case you were wondering if this old cat is real, he is. His name is Ironing Board Sam and he used to occasionally jam with some guy named Jimi Hendrix before Jimi WAS Jimi.

Thursday, April 28, 2016

Mosaic Life Care "Change"



Mosaic Life Care, formally know as Heartland Health tasked us to rebrand them and do it in a more holistic way of caring for every aspect of your life. This was the first spot we did for them.

Saint Francis Hospital Topeka Ks Campaign

A broadcast campaign I worked on for Saint Francis Hospital in Topeka Kansas. The client wanted something non-traditional that was light-hearted and also showed that their doctors care showed in everything they did. The doctors were fantastic to work with.

Walmart Smiley Rollback

During my tenure at Bernstein-Rein I was lucky enough to breath some much needed new life into America's original emoticon, Walmarts "Smiley"commercials. Poor Smiley was about to meet an untimely death because our Walmart client was growing tired of the little yellow cheery orb. I simply dropped a cowboy hat on him and turned him into a cowboy while leveraging a classic country hit to drive home the Rollback message. Talk about a cattle stampede! This spot drove Walmarts marketshare higher than it had previously had been in years not to mention saving Smileys head from rolling.

Thursday, June 24, 2010

Bayer Advantage "Armor Dog"


Another in the 2002 Bayer Advantage series asking how pet owners plan on keeping fleas off their pet if they don't use Advantage. An interesting side note to this campaign: The very client who loved their sing/talking pets wanted to "get away from singing and talking pets" but stay true to the performance aspect of pets. We were only too happy to oblige.

When we presented the campaign without talking animals, they made us put one back in, I guess just to show us who was paying the bill.