Walmart Smiley Rollback

During my tenure at Bernstein-Rein I was lucky enough to breath some much needed new life into America's original emoticon, Walmarts "Smiley"commercials. Poor Smiley was about to meet an untimely death because our Walmart client was growing tired of the little yellow cheery orb. I simply dropped a cowboy hat on him and turned him into a cowboy while leveraging a classic country hit to drive home the Rollback message. Talk about a cattle stampede! This spot drove Walmarts marketshare higher than it had previously had been in years not to mention saving Smileys head from rolling.