Ironing Board Sam and Faultless

What do you get when you cross a can of Faultless Spray Starch with a Old Blues singer? You get a 12% increase in your products awareness of course. And in case you were wondering if this old cat is real, he is. His name is Ironing Board Sam and he used to occasionally jam with some guy named Jimi Hendrix before Jimi WAS Jimi.